Chief Marketing Officer (CMO) - Automotive Financing Division

Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) for the Automotive Financing (CAR) Division in Medan, Sumatera Utara. This is a unique opportunity to lead the marketing strategy for one of Indonesia’s most dynamic financial services sectors, driving customer acquisition and loyalty in the competitive automotive industry.

As the CMO, you will be responsible for crafting and executing a comprehensive marketing plan that aligns with the company’s vision and goals. You will work closely with cross-functional teams to develop and implement strategies that enhance brand awareness, customer engagement, and sales growth. Mandiri Andalan Utama is committed to innovation and excellence, providing a supportive environment where your ideas can thrive.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to drive customer acquisition and retention in the automotive financing sector.
• Lead a high-performing marketing team, setting clear goals and providing guidance to achieve them.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Oversee digital marketing efforts, including SEO, SEM, social media, and content marketing.
• Manage the budget and resources allocated to the marketing department.
• Collaborate with the sales team to align marketing initiatives with sales targets.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Foster a culture of innovation and continuous improvement within the marketing team.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of successfully managing marketing campaigns in the financial services or automotive industry.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Hootsuite, and Facebook Ads Manager.
• Excellent communication and interpersonal skills, with the ability to influence and inspire teams.
• Proficient in using Microsoft Office Suite and marketing software such as HubSpot and Salesforce.
• Certification in marketing management or a related field is a plus.
• Fluency in both written and spoken Indonesian and English.

🛠️ Keahlian

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